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高等學(xué)校跨境電子商務(wù)系列規(guī)劃叢書跨境電商英語/徐珺 夏蓉 張穎 版權(quán)信息
- ISBN：9787302551034
- 條形碼：9787302551034 ; 978-7-302-55103-4
- 裝幀：一般膠版紙
- 冊(cè)數(shù)：暫無
- 重量：暫無
- 所屬分類：>>
高等學(xué)校跨境電子商務(wù)系列規(guī)劃叢書跨境電商英語/徐珺 夏蓉 張穎 本書特色
本書依據(jù)經(jīng)教育部科技成果鑒定的《(跨境電商領(lǐng)域)應(yīng)用技術(shù)型人才標(biāo)準(zhǔn)及認(rèn)證體系》組織編寫。本書是跨境電子商務(wù)專業(yè)(方向)的基礎(chǔ)知識(shí)課程所使用的教材，主要以跨境電商平臺(tái)的售前、售中、售后服務(wù)所涉及的英語技能主線，內(nèi)容包括跨境電商專業(yè)術(shù)語、商務(wù)約會(huì)、商務(wù)洽談、商務(wù)合同、商務(wù)信函、產(chǎn)品銷售與退換等語言和文字溝通涉及的英語技能。有助于訓(xùn)練和提升學(xué)生的英語商務(wù)寫作能力及英語語言交流能力。 依據(jù)經(jīng)教育部科技成果鑒定的《(跨境電商領(lǐng)域)應(yīng)用技術(shù)型人才標(biāo)準(zhǔn)及認(rèn)證體系》組織編寫。注重提升英語商務(wù)寫作能力及英語語言交流能力。
高等學(xué)校跨境電子商務(wù)系列規(guī)劃叢書跨境電商英語/徐珺 夏蓉 張穎 內(nèi)容簡介
本教材是跨境電子商務(wù)專業(yè)（方向）的基礎(chǔ)知識(shí)課程所使用的教材，主要以跨境電商平臺(tái)的售前、售中、售后服務(wù)所涉及的英語技能主線，內(nèi)容包括跨境電商專業(yè)術(shù)語、商務(wù)約會(huì)、商務(wù)洽談、商務(wù)合同、商務(wù)信函、產(chǎn)品銷售與退換等語言和文字溝通涉及的英語技能。有助于訓(xùn)練和提升學(xué)生的英語商務(wù)寫作能力及英語語言交流能力。
高等學(xué)校跨境電子商務(wù)系列規(guī)劃叢書跨境電商英語/徐珺 夏蓉 張穎 目錄
目錄
Unit 1Getting Started for Crossborder
Ecommerce1
Learning Objectives2
Warming up2
Text: Why Crossborder Ecommerce is the Future of
Ecommerce?2
Words & Expressions5
Notes & Terms6
Understanding the text7
Language Work8
Supplementary Reading: Localization—Keys to Crossborder Selling in B2B Ecommerce10
Words & Expressions12
Notes & Terms14
Text Comprehension15
Language Work16
Workshop16
References16Unit 2Registering for an Account18
Learning Objectives19
Warming up19
Text: How to Sell Your Products on Alibaba21
Words & Expressions23
Notes & Terms24
Understanding the text25
Language Work25
Supplementary Reading: Amazon Seller Registration: Everything You Need to Know to Get Started27
Words & Expressions32
Notes & Terms33
Text Comprehension34
Language Work35
Workshop35
References36Unit 3Store Design and Product Selection37
Learning Objectives38
Warming up38
Text: Ecommerce Website Design38
Words & Expressions46
Notes & Terms48
Understanding the text49
Language Work50
Supplementary Reading: How to Choose the Perfect Product for Your Ecommerce Store51
Words & Expressions53
Notes & Terms54
Text Comprehension54
Language Work55
Workshop55
References56Unit 4Insideplatform Marketing57
Learning Objectives58
Warming up58
Text: Marketing for Ecommerce58
Words & Expressions61Notes & Terms62
Understanding the text63
Language Work64
Supplementary Reading: Ecommerce Marketing Ideas to Drive More Sales66
Words & Expressions69
Notes & Terms70
Text Comprehension71
Language Work72
Workshop72
References72Unit 5Outsideplatform Marketing74
Learning Objectives75
Warming up75
Text: Social Media Marketing for Ecommerce76
Words & Expressions81
Notes & Terms83
Understanding the text84
Language Work85
Supplementary Reading: Search Engine Marketing87
Words & Expressions90
Notes & Terms91
Text Comprehension93
Language Work93
Workshop94
References94Unit 6Presale Services of Crossborder
Ecommerce96
Learning Objectives97
Warming up97
Text: Pricing Strategy for Ecommerce 97Words & Expressions100
Notes & Terms101
Understanding the text102
Language Work103
Supplementary Reading: Tips for Ecommerce Product
Page Copy105
Words & Expressions112
Notes & Terms114
Text Comprehension114
Language Work115
Workshop116
References116Unit 7Onsale Services of Crossborder
Ecommerce117
Learning Objectives118
Warming up118
Text: How to Get Ecommerce Order Fulfillment Right119
Words & Expressions124
Notes & Terms126
Understanding the text127
Language Work128
Supplementary Reading: How Can Merchants Increase Transparency and Accuracy Around International Shipping Costs?130
Words & Expressions133
Notes & Terms133
Text Comprehension135
Language Work136
Workshop136
References137Unit 8Aftersale Services of Crossborder
Ecommerce138
Learning Objectives139
Warming up139
Text: Alibaba Customer Service140
Words & Expressions149
Notes & Terms150
Understanding the text150
Language Work151
Supplementary Reading: Developing a Customer Service
Policy153
Words & Expressions157
Notes & Terms158
Text Comprehension158
Language Work159
Workshop159
References159Unit 9Business Communication161
Learning Objectives162
Warming up162
Text: Business Letters162
Words & Expressions168
Notes & Terms169
Understanding the text172
Exercise172
Supplementary Reading: Hows Your Email Etiquette?178
Words & Expressions180
Text Comprehension181
Language Work181
Workshop 182
References182Unit 10Business Contract183
Learning Objectives184
Warming up184
Text: Contracts184
Words & Expressions192
Notes & Terms194
Understanding the text195
Language Work196
Supplementary Reading: How to Write a Business Contract198
Words & Expressions201
Notes & Terms203
Text Comprehension203
Language Work204
Workshop204
References205AppendixSupplementary Glossary206
展開全部
高等學(xué)校跨境電子商務(wù)系列規(guī)劃叢書跨境電商英語/徐珺 夏蓉 張穎 作者簡介
徐 珺 教授，博士生導(dǎo)師，博士后合作導(dǎo)師。職 務(wù)：翻譯研究所所長，《商務(wù)外語研究》主編，對(duì)外經(jīng)貿(mào)大學(xué)翻譯學(xué)術(shù)創(chuàng)新團(tuán)隊(duì)首席教授，翻譯學(xué)、商務(wù)英語、應(yīng)用語言學(xué)方向帶頭人。主要科研成果：迄今在SSCI期刊、CSSCI期刊和重要學(xué)術(shù)期刊《新華文摘》、《外國語》、《外語界》、《中國翻譯》、《現(xiàn)代外語》、《外語學(xué)刊》、《外語與外語教學(xué)》、《外語研究》、《解放軍外國語學(xué)院學(xué)報(bào)》、《中國社會(huì)科學(xué)文摘》等刊物上發(fā)表、轉(zhuǎn)載論文90篇（含合作發(fā)表），出版專著、譯著、教材、辭書等20部。主持完成各類研究課題15項(xiàng)。 主要學(xué)術(shù)兼職：1．國家社科基金項(xiàng)目評(píng)審專家；2．國家社科基金項(xiàng)目結(jié)項(xiàng)評(píng)審專家；3． 教育部人文社會(huì)科學(xué)研究項(xiàng)目評(píng)審專家；4． 教育部學(xué)位中心論文評(píng)審專家；5． 對(duì)外經(jīng)貿(mào)大學(xué)學(xué)校級(jí)學(xué)術(shù)委員會(huì)委員；6． 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)英語學(xué)院學(xué)術(shù)委員會(huì)委員；7．對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)英語學(xué)院學(xué)位委員會(huì)委員；8．中國系統(tǒng)功能語言學(xué)會(huì)常務(wù)理事；9．中國英漢語篇分析研究會(huì)常務(wù)理事；10．中國生態(tài)語言學(xué)會(huì)常務(wù)理事
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