新時期中國商業(yè)銀行CSR建設研究 本書特色

　　Corporate Social Responsibility （CSR） refers to an enterprise's management philosophy that at the same time of creating profits to stakeholders it needs to assume responsibilities to its employees， customers， suppliers， community and society， including adhering to laws and regulations and business ethical principles， ensuring production safety and health， protecting labor benefits， protecting environments and natural resources， supporting philanthropy， and protecting disadvantaged groups， etc. CSR can be divided into four levels such as economic， legal， ethical and altruistic. Any business should be socially responsible， should not harm others and should create social benefits. In today's relationship era， an enterprise's actively taking social responsibilities to build a harmonious relationship with stakeholders like employees， customers， supplies and competitors， community and society is becoming a key factor for maintaining its long-term competitiveness and sustainability. In other words， an enterprise that creates benefits to society is actually creating benefits to itself. Otherwise， those firms that help others succeed will be more successful themselves. So it is necessary for modern businesses to integrate social responsibility targets into their ongoing business activities as a long-term strategy， which will ensure the long-term maximization of investors' benefits fundamentally.　　Corporate Social Responsibility （CSR） refers to an enterprise's management philosophy that at the same time of creating profits to stakeholders it needs to assume responsibilities to its employees， customers， suppliers， community and society， including adhering to laws and regulations and business ethical principles， ensuring production safety and health， protecting labor benefits， protecting environments and natural resources， supporting philanthropy， and protecting disadvantaged groups， etc. CSR can be divided into four levels such as economic， legal， ethical and altruistic. Any business should be socially responsible， should not harm others and should create social benefits. In today's relationship era， an enterprise's actively taking social responsibilities to build a harmonious relationship with stakeholders like employees， customers， supplies and competitors， community and society is becoming a key factor for maintaining its long-term competitiveness and sustainability. In other words， an enterprise that creates benefits to society is actually creating benefits to itself. Otherwise， those firms that help others succeed will be more successful themselves. So it is necessary for modern businesses to integrate social responsibility targets into their ongoing business activities as a long-term strategy， which will ensure the long-term maximization of investors' benefits fundamentally.