Unit 1 Overview of the Exhibition展會概述 Part 1 Lead-in Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting Unit 2 Exhibition Planning展覽策劃 Part l Lead-in Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting Unit 3 Booth Design展位設計 Part 1 Lead-in Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting Unit 4 Interpretation參展產品介紹 Part 1 Lead-in Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting Unit 5 Promotion and Marketing推廣與營銷 Part I Lead-in Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting Unit 6 Operation Management展會運行與管理 Part 1 Lead-in. Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting Unit 7 Contacting after Exhibition展后跟進 Part 1 Lead-in Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting Unit 8 Evaluation and Measurement展后評估 Part 1 Lead-in Part 2 Reading and Reinforcing Part 3 Learning and Presenting Part 4 Accessing and Reflecting 參考文獻