第1章導論···········································································11．1問題的提出···································································11．2內容與方法框架·····························································7第2章理論綜述····································································132．1歷史街區的概念演進······················································132．2歷史街區保護與旅游開發研究··········································152．3歷史街區的價值與旅游體驗價值·······································
172．4歷史街區開發適宜性與適度性研究····································202．5“生態文明”與“旅游可持續發展”研究·····························24第3章地區復雜體驗價值認知··················································383．1體驗價值概念·······························································383．2地區體驗價值的復雜性···················································403．3地區體驗價值結構維度及其指標體系·································433．4結論與展望··································································47第4章城市歷史街區復雜顧客體驗價值測度································
494．1文獻回顧與分析框架······················································504．2數據采集·····································································524．3基于復雜顧客的實證分析················································544．4結論與討論··································································
62第5章城市歷史街區旅游體驗價值整合開發單案例研究·················655．1文獻回顧與分析框架······················································665．2研究方法與數據采集······················································675．3案例分析·····································································
695．4結論及其整合營銷對策討論·············································76第6章城市歷史街區旅游體驗價值開發模式雙案例研究·················826．1文獻回顧·····································································836．2理論模型與研究方法······················································856．3案例分析······································································896．4跨案例分析··································································946．5研究結論與管理啟示······················································99第7章城市歷史街區旅游體驗價值適度開發質性研究
··················1027．1我國城市歷史街區的“過度開發”問題····························1037．2城市歷史街區“文旅融合”開發模式探討·························1057．3城市歷史街區旅游體驗價值適度開發評價·························1097．4結論與啟示································································114第8章國內歷史街區旅游體驗價值適度開發多案例研究···············1178．1文獻回顧···································································1188．2理論框架···································································1208．3研究方法···································································
1228．4案例分析與討論··························································1268．5研究結論與展望··························································137第9章城市歷史街區的旅游體驗價值開發適宜性評價··················1409．1文獻回顧與理論分析框架··············································1419．2研究方法與數據采集····················································1439．3信度、效度檢驗··························································1459．4歷史街區的旅游價值開發適宜性IPA分析·························1479．5結論與討論································································
153第10章城市歷史街區的旅游體驗價值開發適度性評價················15510．1相關研究進展····························································15610．2理論分析框架····························································16010．3研究方法設計····························································
16110．4實證分析··································································16610．5研究結論與討論·························································172第11章我國城市歷史街區旅游可持續發展對策探討···················17411．1城市歷史街區旅游可持續發展的理論問題························17511．2其他國家和地區歷史街區文旅開發的成功實踐··················18411．3我國城市歷史街區旅游可持續發展戰略規劃·····················19511．4我國城市歷史街區適度旅游開發策略體系構建··················20411．5結論與展望·······························································217附錄··················································································
220附件1：城市歷史街區復雜顧客體驗價值認知調查問卷·············220附件2：城市歷史街區旅游體驗價值開發適宜性調研問卷··········222附件3：城市歷史街區旅游體驗價值開發適度性調研問卷··········225附件4：全國50條“歷史文化名街”名錄······························227參考文獻···············································································229后記··················································································