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跨境電商英語教程(新視界商務英語系列教材) 版權信息
- ISBN：9787300304557
- 條形碼：9787300304557 ; 978-7-300-30455-7
- 裝幀：一般膠版紙
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
跨境電商英語教程(新視界商務英語系列教材) 內容簡介
本教材涵蓋15章，具體為：1. 跨境電商概要；2.跨境電商平臺調研；3. 確定運營方案；4. 開店準備；5. 廣告及營銷策劃；6.顧客服務;7. 物流管理；8. 數據分析;9. 跨境電商營銷模式；10. 營銷主體定位及產品選擇；11. 跨境電商產品推廣；12.網店裝修；13. 客戶開發；14. 訂單履約；15. 跨境電商跨文化交際。涵蓋開展跨境電商業務的核心流程。
具體編寫體例：（1）案例；（2）課文；（3）注解；（4）歡樂時刻；（5）單詞與短語；（6）*常用跨境電商英語詞匯系列；（7）中國文化；（8）練習；（9）練習答案；（10）參考書。通過案例及選篇滲透跨境電商操作流程的方方面面，實用性強。同時中國文化的板塊培養學生用英語講好中國故事、傳播中國文化的能力。
跨境電商英語教程(新視界商務英語系列教材) 目錄
Chapter 01 Introduction to Cross-Border E-Commerce
Case Study China’s JD．com Pitches Cross-Border E-Commerce to UK SMEs
Text Chinese Cross-Border E-Commerce Overview
Joyful Moment The Best Salesman in the World
Chinese Culture Tour The History of Tea
Chapter 02 Platform Research of Cross-Border E-Commerce
Case Study Cross-Border E-Commerce in Russia Is Booming
Text Domestic Cosmetics Looking Pretty Overseas
Joyful Moment I'm Just Kidding
Chinese Culture Tour Chinese Paper-Cut
Chapter 03 Determining the Marketing Plan
Case Study Live-Streaming to Vitalize Cross-Border E-Commerce
Text Social Media Marketing for Businesses
Joyful Moment A Concert
Chinese Culture Tour The Beauty of Hanfu
Chapter 04 New Products Launch
Case Study Apple Inc．―Apple Park Visitor Center
Text Introducing a New Product in the Market
Joyful Moment The Mean Man's Party
Chinese Culture Tour Traditional Chinese Medicine
Chapter 05 Advertising and Marketing Planning
Case Study GoTen at Fair KWA to Empower Businesses by Dropshipping
Text Publicis Helps a Leading Beauty Brand Bring Awareness to Their Skin Care Products on Amazon． ae
Joyful Moment A Linguistics Professor Is Lecturing his Class
Chinese Culture Tour Confucianism
Chapter 06 Customer Service
Case Study Alibaba's Customer-Service Bot Upgraded Ahead of 11．11
Text How to Deliver an Excellent Customer Experience?
Joyful Moment New Employer
Chinese Culture Tour The Art of Chinese Dietary
Chapter 07 Logistics and Management
Case Study Supply Chain Transformation―Reduces Costs， Improves Service
Text Three Strategies to Overcome the Challenges of Cross-Border E-Commerce Logistics
Joyful Moment Expensive Price
Chinese Culture Tour A Brief Introduction of Calligraphy
Chapter 08 Data Analysis
Case Study Make Mother’s Day Profitable for Your Amazon Store
Text Are You Creating Your Amazon SKUs the Wrong Way?
Joyful Moment A Terrible Business
Chinese Culture Tour Suzhou Classical Gardens
Chapter 09 Marketing Modes of Cross-Border E-Commerce
Case Study IndiaMART―the Evolving B2B Marketplace
Text Top Global B2B E-Commerce Marketplaces
Joyful Moment It Is Too Much
Chinese Culture Tour Chinese Dining Culture
Chapter 10 Marketing Subject Positioning and Product Selection
Case Study Shanghai Asian Development Prosperous Import & Export Co． Ltd (ADP)―Offer Indian Clients Domestic Electronic Parts
Text Steps to Succeeding in Cross-Border E-Commerce
Joyful Moment Can I Hold You?
Chinese Culture Tour The Dragon-Boat Festival
Chapter 11 Product Promotion of Cross-Border E-Commerce
Case Study WeChat―The Marketing Agency Advantage
Text 16 Best Tips for Blog Promotion
Joyful Moment Taking Attendance
Chinese Culture Tour Chinese Peking Opera
Chapter 12 Web Store Design
Case Study The Design Theory Behind Amazon's Success
Text 9 Web Design Best Practices for Greater Business Success
Joyful Moment The Goose with the Golden Eggs
Chinese Culture Tour Four Great Inventions in Modern China
Chapter 13 Customer Development
Case Study What Is Customer Development?
Text Email Marketing Best Practices： How We Create Emails That Sell
Joyful Moment Treat Others as You Want to be Treated
Chinese Culture Tour Embroidery
Chapter 14 Channels to Enter a New E-commerce Market
Case Study Cross-Border E-Commerce Receives Boost in Shandong
Text Cross-Border E-Commerce (CBEC)： New Opportunity for Imported Health Food to Enter the Chinese Market
Joyful Moment Even My Driver Can Answer That Question
Chinese Culture Tour Chinese Zodiac Culture
Chapter 15 Cross-cultural Communication in E-commerce
Case Study Amazon to Shutter China Platform for Domestic Third-Party Sellers (Revised)
Text How Cultural Differences Impact E-Commerce Buying Experience (Excerpt)
Joyful Moment From Now on， I am Acting Like a Lady
Chinese Culture Tour Tai Chi (Taijiquan)
References
Case Study China’s JD．com Pitches Cross-Border E-Commerce to UK SMEs
Text Chinese Cross-Border E-Commerce Overview
Joyful Moment The Best Salesman in the World
Chinese Culture Tour The History of Tea
Chapter 02 Platform Research of Cross-Border E-Commerce
Case Study Cross-Border E-Commerce in Russia Is Booming
Text Domestic Cosmetics Looking Pretty Overseas
Joyful Moment I'm Just Kidding
Chinese Culture Tour Chinese Paper-Cut
Chapter 03 Determining the Marketing Plan
Case Study Live-Streaming to Vitalize Cross-Border E-Commerce
Text Social Media Marketing for Businesses
Joyful Moment A Concert
Chinese Culture Tour The Beauty of Hanfu
Chapter 04 New Products Launch
Case Study Apple Inc．―Apple Park Visitor Center
Text Introducing a New Product in the Market
Joyful Moment The Mean Man's Party
Chinese Culture Tour Traditional Chinese Medicine
Chapter 05 Advertising and Marketing Planning
Case Study GoTen at Fair KWA to Empower Businesses by Dropshipping
Text Publicis Helps a Leading Beauty Brand Bring Awareness to Their Skin Care Products on Amazon． ae
Joyful Moment A Linguistics Professor Is Lecturing his Class
Chinese Culture Tour Confucianism
Chapter 06 Customer Service
Case Study Alibaba's Customer-Service Bot Upgraded Ahead of 11．11
Text How to Deliver an Excellent Customer Experience?
Joyful Moment New Employer
Chinese Culture Tour The Art of Chinese Dietary
Chapter 07 Logistics and Management
Case Study Supply Chain Transformation―Reduces Costs， Improves Service
Text Three Strategies to Overcome the Challenges of Cross-Border E-Commerce Logistics
Joyful Moment Expensive Price
Chinese Culture Tour A Brief Introduction of Calligraphy
Chapter 08 Data Analysis
Case Study Make Mother’s Day Profitable for Your Amazon Store
Text Are You Creating Your Amazon SKUs the Wrong Way?
Joyful Moment A Terrible Business
Chinese Culture Tour Suzhou Classical Gardens
Chapter 09 Marketing Modes of Cross-Border E-Commerce
Case Study IndiaMART―the Evolving B2B Marketplace
Text Top Global B2B E-Commerce Marketplaces
Joyful Moment It Is Too Much
Chinese Culture Tour Chinese Dining Culture
Chapter 10 Marketing Subject Positioning and Product Selection
Case Study Shanghai Asian Development Prosperous Import & Export Co． Ltd (ADP)―Offer Indian Clients Domestic Electronic Parts
Text Steps to Succeeding in Cross-Border E-Commerce
Joyful Moment Can I Hold You?
Chinese Culture Tour The Dragon-Boat Festival
Chapter 11 Product Promotion of Cross-Border E-Commerce
Case Study WeChat―The Marketing Agency Advantage
Text 16 Best Tips for Blog Promotion
Joyful Moment Taking Attendance
Chinese Culture Tour Chinese Peking Opera
Chapter 12 Web Store Design
Case Study The Design Theory Behind Amazon's Success
Text 9 Web Design Best Practices for Greater Business Success
Joyful Moment The Goose with the Golden Eggs
Chinese Culture Tour Four Great Inventions in Modern China
Chapter 13 Customer Development
Case Study What Is Customer Development?
Text Email Marketing Best Practices： How We Create Emails That Sell
Joyful Moment Treat Others as You Want to be Treated
Chinese Culture Tour Embroidery
Chapter 14 Channels to Enter a New E-commerce Market
Case Study Cross-Border E-Commerce Receives Boost in Shandong
Text Cross-Border E-Commerce (CBEC)： New Opportunity for Imported Health Food to Enter the Chinese Market
Joyful Moment Even My Driver Can Answer That Question
Chinese Culture Tour Chinese Zodiac Culture
Chapter 15 Cross-cultural Communication in E-commerce
Case Study Amazon to Shutter China Platform for Domestic Third-Party Sellers (Revised)
Text How Cultural Differences Impact E-Commerce Buying Experience (Excerpt)
Joyful Moment From Now on， I am Acting Like a Lady
Chinese Culture Tour Tai Chi (Taijiquan)
References
展開全部
跨境電商英語教程(新視界商務英語系列教材) 節選
Chapter 01 Introduction to Cross-Border E-CommerceCase Study China’s JD.com Pitches Cross-Border E-Commerce to UK SMEs LONDON, UK―One of China’s largest tech firms, JD.com, has told small- and medium-sized businesses (SMEs) in London that selling to China can be relatively straightforward, and they don't need to be overawed by China's huge size and a general lack of understanding about the country. “Everyone has heard of Google and Microsoft, but has everyone heard of JD, Xiaomi and Alibaba?” JD business development manager, Julia Yang, told UK SMEs at a meeting at Cocoon Networks, a center for technology startups to coalesce in central London. JD is one of China's largest technology companies and claims to be the country's biggest retailer. It says it can deliver to 99% of China’s population, and fulfill same-day or next-day deliveries for 90% of products sold on JD’s online platforms. Yang said when we consider how to sell to China the “best option” for SMEs is e-commerce. Part of the reason is that it relies on a different regulatory regime for imports than for general trade, referred to as “cross-border e-commerce.” Cross-border e-commerce originally referred to the unregulated trade of goods purchased abroad and posted back to Chinese online shoppers in small packages. It surged in the wake of the Melamine Scandal in 2008, when tens of thousands of Chinese infants were sickened by adulterated infant milk formula (IMF) and panicked Chinese parents rushed online to buy trusted foreign IMF brands. In recent years, China’s government has been supporting the likes of JD and Alibaba Group to standardize cross-border e-commerce, said Yang, after concerns about counterfeits and tax evasion. However, cross-border e-commerce is still a more lightly-regulated and lightly-taxed channel for imports to China, she said; unlike general trade channels, goods imported into China through cross-border e-commerce aren’t levied import duties by Chinese customs. Rather, they pay a tax of just 70% of value-added tax applicable in China (see Table).
跨境電商英語教程(新視界商務英語系列教材) 作者簡介
劉白玉，三級教授、董事長、談判專家、國際貿易專家、山東工商學院外國語學院原院長。從事國際貿易、國際市場營銷及翻譯18年，出訪過英國、美國、加拿大等30多個國家。兼任中國國際貿易學會國際商務英語研究會副理事長、山東省商務英語專業委員會會長，中國跨境電商聯盟理事長，省高水平應用型專業（商務英語）負責人，省一流專業（商務英語）負責人。18 所大學特聘/客座教授。在期刊發表論文98篇，出版專著、譯著43部，主編、總主編、改編教材30多 部，主持課題16項。孫明玉，山東工商學院外國語學院副教授。山東省商務英語研究會副秘書長，山東工商學院外國語學院教材研究所所長，研究領域是英語教材研究、商務英語。主編《國際商務談判》教材一部，副主編《國際商務禮儀》《新視野大學英語（閱讀教程）1》等教材四部，參編《商務英語閱讀》《國際商務談判》等多部教材，出版譯著6部；主持和參與省部級等課題多項。
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