●章旅游消費者行為學的基本問題
Chapter 1The Basic Problems of Tourism Consumer Behavior節旅游消費者行為學的研究對象與內容/1
The Research Object and Content of Tourism Consumer Behavior第二節旅游消費者行為學的理論來源與研究方法/8
The Theoretical Sources and Research Methods of Tourism Consumer Behavior第三節旅游消費者行為學的發展歷史/12
The History of Tourism Consumer Behavior 20
第二章旅游消費者行為學的基本理論
Chapter 2The Basic Theory of Tourism Consumer Behavior節旅游購買行為理論/20
The Theory of Travel Buying Behavior第二節旅游消費者行為模式/25
Tourism Consumer Behavior Model第三節有限理性理論/29
The Theory of Bounded Rationality第四節旅游者二元行為理論/31
The Theory of Tourist Dualistic Behavior第五節環城游憩行為理論/38
The Theory of Recreational Behavior around the City 45
第三章動機與旅游消費者行為
Chapter 3Motivation and Tourism Consumer Behavior節需要與動機/45
Need and Motivation第二節旅游需要與旅游動機/49
Tourism Need and Tourism Motivation第三節旅游消費者動機的經典理論/55
The Classical Theory of Tourism Consumer Motivation 62
第四章感知與旅游消費者行為
Chapter 4Perception and Tourism Consumer Behavior節感知過程/62
Perception Process第二節旅游感知的影響因素/67
Influencing Factors of Tourism Perception第三節旅游者對旅游條件的感知/71
Tourists' Perceptions of Tourism Conditions目錄 79
第五章學習與旅游消費者行為
Chapter 5Learning and Tourism Consumer Behavior節學習概述/79
An Overview of Learning第二節旅游消費者學習的內容與途徑/85
Contents and Approaches of Tourism Consumers' Learning 91
第六章態度與旅游消費者行為
Chapter 6Attitude and Tourism Consumer Behavior節旅游消費者態度概述/91
A Overview of Tourism Consumers' Attitudes第二節旅游消費者態度與旅游行為/97
Tourism Consumer Attitude and Tourism Behavior第三節旅游消費者態度的形成與改變/100
The Formation and Change of Tourist Consumers' Attitude 109
第七章個性與旅游消費者行為
Chapter 7Personality and Tourism Consumer Behavior節個性的形成/109
The Formation of Personality第二節個性特征與旅游消費者行為/113
Personality Characteristics and Tourism Consumer Behavior第三節個性結構與旅游消費者行為/119
Personality Structure and Tourism Consumer Behavior第四節旅游消費者個性測量和實踐運用/121
Measurement and Practical Application of Tourism Consumes 128
第八章社會群體與旅游消費者行為
Chapter 8So Group and Tourism Consumer Behavior節社會群體概述/128
A Overview of So Group第二節參照群體與旅游消費者行為/131
Reference Group and Tourism Consumer Behavior第三節家庭與旅游消費者行為/134
Family and Tourism Consumer Behavior第四節社會階層與旅游消費者行為/140
So Stratum and Tourism Consumer Behavior 148
第九章文化因素與旅游消費者行為
Chapter 9Culture and Tourism Consumer Behavior節文化概述/148
A Overview of Culture第二節文化差異與價值觀/151
Cultural Differences and Cultural Values第三節中國傳統文化與旅游消費者行為/157
Chinese Traditional Culture and Tourism Consumer Behavior 167
第十章營銷組合與旅游消費者行為
Chapter 10Marketing Mix and Tourism Consumer Behavior節產品與旅游消費者行為/167
Product and Tourism Consumer Behavior第二節價格與旅游消費者行為/175
Price and Tourism Consumer Behavior第三節渠道與旅游消費者行為/179
Channel and Tourism Consumer Behavior第四節促銷與旅游消費者行為/186
Promotion and Tourism Consumer Behavior 196
第十一章旅游決策
Chapter 11Tourism Decisionmaking節旅游決策概述/196
A Overview of Tourism Decisionmaking第二節旅游消費者對目的地的選擇/202
Tourism Consumers' Choice of Destinations 212
第十二章旅游體驗
Chapter 12Tourism Experience節旅游體驗概述/212
A Overview of Tourism Experience第二節旅游體驗的質量與真實性/217
The Quality and Authenticity of Tourism Experience第三節旅游體驗營銷/224
Tourism Experience Marketing 254
第十三章旅游消費者的購后行為
Chapter 13Postpurchase Behavior of Tourism Consumer節旅游消費者滿意度/254
Tourism Consumer Satisfaction第二節旅游消費者忠誠度/241
Tourism Consumer Loyalty第三節旅游消費者的抱怨/246
Tourism Consumer Complaints 253
第十四章旅游消費者行為比較
Chapter 14The Comparison of Tourism Consumer Behavior節旅游消費者行為跨年齡比較/253
A CrossAge Comparison of Tourism Consumer Behavior第二節旅游消費者行為跨性別比較/257
A CrossGender Comparison of Tourism Consumer Behavior第三節旅游消費者行為跨文化比較/259
A CrossCultural Comparison of Tourism Consumer Behavior 265
參考文獻
References