Unit One Globalization of Economy 11 Reading for Background Information I2 Reading for Understanding IThe Perils of More Globalization 23 Reading for Communicative Tasks I04 Reading for More Information IIGlobalization under Fire 115 Reading for Business Tips 17How to Take Your Small Business Global 17Unit Two Trade Protectionism 181 Reading for Background Information 182 Reading for Understanding 18Obama' s Tire Tariff Draws Beijing' s Ire 19China Expresses Deep Concern over U. S. Trade Protectionism 213 Reading for Communicative Tasks 294 Reading for More Information 29China Irks U.S. with Computer Security Rules 295 Reading for Business Tips 34Introduction to Trade Barriers 34UnitThree Marketing 361 Reading for Background Information 362 Reading for Understanding 36Dialing Into Mobile Marketing 363 Reading for Communicative Tasks 454 Reading for More Information 46Pulling the Trigger on Trigger Marketing 46Reading for Business Tips 51Developing Your Marketing Mix 5lUnit Four E-Commerce 531 Reading for Background Information 532 Reading for Understanding 53E-Commerce Companies Must Globalize to Thrive 543 Reading for Communicative Tasks 644 Reading for More Information 64Why E-Business Is Now Everyone's Business 645 Reading for Business Tips 70E-Commerce Tips for Small Businesses 70Unit Five Business Ethics 721 Reading for Background Information 722 Reading for Understanding 72Just Good Business 733 Reading for Communicative Tasks 824 Reading for More Information 82Ethics Must Be Global, Not Local 825 Reading for Business Tips 86Building Self-discipline 86Unit Six Entrepreneurship 891 Reading for Background Information 892 Reading for Understanding 89Magic Formula 903 Reading for Communicative Tasks I004 Reading for More Information 101The More the Merrier I015 Reading for Business Tips 107Top 5 tips to Become a Productive Student Entrepreneur 107Unit Seven Banldng lO91 Reading for Background Information 1092 Reading for Understanding I09Bank Closings Top 100 for Year: Most Failures Since 1992 ll03 Reading for Communicative Tasks I194 Reading for More Information 120A Special Report on International Banking 120Reading for Business Tips 124Finance Investment —— Safe Internet Banking 124Unit Eight Cross-C:uitural Business 1261 Reading for Background Information 1262 Reading for Understanding 127The Strategy for Managing Across Cultures 1273 Reading for Communicative Tasks 1394 Reading for More Information 140Cross-Cultural Differences 1405 Reading for Business Tips 145Ten Key Factors for MNC Success 145Unit Nine Management and Adwinistration 1461 Reading for Background Information 1462 Reading for Understanding 146Forms of Business Organization 1473 Reading for Communicative Tasks 1554 Reading for More Information 155The Best Leadership Is Good Management 1555 Reading for Business Tips 159Styles of Leadership 159Reference Key for Exercises 160