序
第二版前言
**版前言
chapter 1 introduction to e-commeme
學習指導
1.1 introduction
1.2 electronic commerce：the second wave
1.3 business models，revenue models and business processes
1.4 economic forces and electronic commerce
1.5 identifying electronic commerce opportunities
1.6 international nature of electronic commerce
reading material——benefits of ec
科技英語的特點
exercises
chapter 2 the internet and world wide web：e.commeme infrastructure-
學習指導
2.1 the internet：technology background
2.2 the intemet today
2.3 internet il：the future infrastructure
2.4 the wodd wide web
reading material——the intemet and the
web：features
英語專業詞匯的構成
exercises
chapter 3 e.business models
學習指導
3.1 introduction
3.2 storefront model
3.3 auction model
3.4 portal model
3.5 dynamic pricing models
3.6 82b exchange
3.7 82b service providers
3.8 0nline trading and lending models
3.9 getting a loan online
3.10 recruiting on the w曲
3.11 online news services
3.12 0nline travel services
3.13 0nline entertainment
3.14 0nline automotive sites
3.15 energy online
3.16 selling brainpower
3.17 0nline art dealers
3.18 e-learnin9
3.19 click.and—mortar businesses
數學公式的讀法(pronunciation ofmathematical expressions)
exercises
chapter 4 business-to-business electroniccommerce
學習指導
4.1 introduction
4.2 cost efficiencies from automation of transactions
4.3 economic efficiency gains from intermediation in b2b e—commerce
4.4 market structure and ownership of b2b intermediaries
4.5 effects of e—commerce on the organization offirms
4.6 conclusion
……
chapter 5 electronic payment systems
chapter 6 e-commerce security
chapter 7 pricing
chapter 8 intemet markefing
chapter 9 legal lssues of e-commerce
chapter 10 e-logistics
chapter 11 introduction to m-business applications
chapter 12 launching a successful online business and ec projects
chapter 13 building e-commerce applications and infrastructure
chapter 14 case study of e-commerce
參考文獻及網站