Unit 1 Speaking Confidently and Ethically 11.1 Speech Reading: Why Study Public Speaking? 21.2 Skill Focus: Speaking Confidently and Ethically 81.2.1 The Basics of Public Speaking 81.2.2 Speaking Confidently 111.2.3 Speaking Ethically 111.3 Speaking Task: Making the First Introductory Speech 151.4 Self-Reflection: Evaluating Your Speech on Speaking Confidently and Ethically 15Unit 2 Analyzing the Audience 192.1 Speech Reading: Gettysburg Address 202.2 Skill Focus: Analyzing the Audience 232.2.1 Importance of Audience Analysis 232.2.2 Audience Analysis 242.2.3 Getting Information About the Audience 26Unit 1 Speaking Confidently and Ethically 11.1 Speech Reading: Why Study Public Speaking? 21.2 Skill Focus: Speaking Confidently and Ethically 81.2.1 The Basics of Public Speaking 81.2.2 Speaking Confidently 111.2.3 Speaking Ethically 111.3 Speaking Task: Making the First Introductory Speech 151.4 Self-Reflection: Evaluating Your Speech on Speaking Confidently and Ethically 15Unit 2 Analyzing the Audience 192.1 Speech Reading: Gettysburg Address 202.2 Skill Focus: Analyzing the Audience 232.2.1 Importance of Audience Analysis 232.2.2 Audience Analysis 242.2.3 Getting Information About the Audience 262.2.4 Audience Adaptation 272.3 Speaking Task: Making a Speech After Audience Analysis 322.4 Self-Reflection: Audience Analysis and Adaptation 32Unit 3 Selecting a Topic and a Purpose 353.1 Speech Reading: Day of Infamy 363.2 Skill Focus: Selecting a Topic and a Purpose 403.2.1 Selecting a Topic 403.2.2 Selecting a Purpose 403.2.3 Drafting a Central Idea 443.2.4 Drafting the Main Points 453.3 Speaking Task: Make a Speech Developed from a Topic 493.4 Self-Reflection: Evaluating the Specific Purpose and the Central Idea Statements 50Unit 4 Organizing a Speech 514.1 Speech Reading: Stay Hungry, Stay Foolish 524.2 Skill Focus: Organizing a Speech 564.2.1 Chronological Pattern 564.2.2 Spatial Pattern 584.2.3 Topical Pattern 594.2.4 Causal Pattern and Effect Pattern 604.3 Speaking Task: Making a Speech About Ren in Confucianism 664.4 Self-Reflection: Evaluating the Organization of Your Speech 67Unit 5 Opening and Closing of a Speech 695.1 Speech Reading: A Personal Journey and a Call to Action for a Paid Parental Leave 705.2 Skill Focus: Opening and Closing of a Speech 745.2.1 Opening of a Speech 745.2.2 Closing of a Speech 785.3 Speaking Task: Making a Speech on an Unforgettable Person 835.4 Self-Reflection: Evaluating the Opening and Closing of Your Speech 83Unit 6 Speaking to Inform 856.1 Speech Reading: The Chinese Dream of the Great Renewal 866.2 Skill Focus: Speaking to Inform 906.2.1 Choosing a Focused Informative Speech Topic 906.2.2 Avoiding Faux or Fake Informative Speech Topics 916.2.3 Writing an Informative Speech Outline 926.3 Speaking Task: Making an Informative Speech About ChatGPT 996.4 Self-Reflection: Evaluating Your Informative Speech 100Unit 7 Speaking to Persuade 1037.1 Speech Reading: Yes, We Can 1047.2 Skill Focus: Speaking to Persuade 1097.2.1 Persuasion 1097.2.2 Target Audience 1107.2.3 Different Types of Questions 1107.2.4 Organization Based on Types of Persuasive Speeches 1127.2.5 Methods of Persuation 1177.2.6 Fallacy 1247.3 Speaking Task: Making a Persuasive Speech 1307.4 Self-Reflection: Evaluating Your Persuasive Speech 130Unit 8 Using Language Effectively 1338.1 Speech Reading: I Have a Dream 1348.2 Skill Focus: Using Language Effectively 1388.2.1 Being Concrete 1388.2.2 Being Precise 1398.2.3 Being Inclusive 1408.2.4 Being Familiar 1418.2.5 Being Rhetorical 1418.3 Speaking Task: Delivering the Opening Address at a Conference 1438.4 Self-Reflection: Evaluating Your Opening Address 144Unit 9 Supporting Your Ideas 1479.1 Speech Reading: We Shall Fight on the Beaches 1489.2 Skill Focus: Supporting Your Ideas 1549.2.1 Supporting Materials 1549.2.2 Types of Supporting Materials 1559.3 Speaking Task: Introducing Chinese Architecture 1629.4 Self-Reflection: Evaluating the Supporting Materials of Your Speech 162Unit 10 Using Visual Aids Effectively 16510.1 Speech Reading: Transcending Boundaries 16610.2 Skill Focus: Using Visual Aids Effectively 17110.2.1 Kinds of Visual Aids 17110.2.2 Preparing Presentation Aids 17510.2.3 Presenting Visual Aids 17610.3 Speaking Task: Making a Speech with Visual Aids 17910.4 Self-Reflection: Evaluating Your Speech in Using Visual Aids 179Unit 11 Talking to Your Audience 18111.1 Speech Reading: Education for Sustainable Development 18211.2 Skill Focus: Talking to Your Audience 18511.2.1 Delivery Style 18611.2.2 Non-verbal Strategies 18711.2.3 Online Speech Delivery 18911.3 Speaking Task: Running for the President of the Student Union 19511.4 Self-Reflection: Evaluating a Presentation in Talking to the Audience 195Unit 12 Speaking on Special Occasions 19712.1 Speech Reading: The Tragedy of the Challenger Crew 19812.2 Skill Focus: Types of and Principles for Special Occasion Speeches 20212.2.1 Speech of Introduction 20212.2.2 Speech of Presentation 20312.2.3 Speech of Acceptance 20412.2.4 Toast 20412.2.5 Commemorative Speech 20512.3 Speaking Task: Making a Speech on a Special Occasion 20912.4 Self-Reflection: Evaluating Your Special Occasion Speech 210