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創新管理 版權信息
- ISBN：9787111767848
- 條形碼：9787111767848 ; 978-7-111-76784-8
- 裝幀：平裝-膠訂
- 冊數：暫無
- 重量：暫無
- 所屬分類：>
創新管理 本書特色
全書分為 4 篇 12 章，從創意與創造力到創新的環境與戰略，再到創新的組織與執行、創新的文化與變革，全景式地展現了創新管理的全過程，為讀者提供了系統而全面的創新管理知識。此外，全書設置了豐富的案例和習題，呈現出從理論到實踐逐步深入的框架結構，有助于培養讀者在不斷變化的商業環境中成功應對挑戰的能力。
創新管理 內容簡介
本書以扎實的理論、豐富的案例、專業的工具等為基礎，通過系統性的學科框架，全面解析創新管理的核心概念、理論和方法。全書分為 4 篇 12 章，從創意與創造力到創新的環境與戰略，再到創新的組織與執行、創新的文化與變革，全景式地展現了創新管理的全過程，為讀者提供了系統而全面的創新管理知識。此外，全書設置了豐富的案例和習題，呈現出從理論到實踐逐步深入的框架結構，有助于培養讀者在不斷變化的商業環境中成功應對挑戰的能力。
創新管理 目錄
前言第 1 篇創意與創造力第 1 章 創意：創新之源 ················· 2本章要點 ········································· 2引導案例 創意文旅振興之道：瓷天 下海絲谷 0-1 的巨變 ············ 21.1 創意的界定與辨析 ······················ 41.2 創意的理論 ······························· 71.3 創意應用的工具方法 ··················16本章小結 ········································25思考題 ···········································25參考文獻 ········································26延伸閱讀 ········································26前言第 1 篇創意與創造力第 1 章 創意：創新之源 ················· 2本章要點 ········································· 2引導案例 創意文旅振興之道：瓷天 下海絲谷 0-1 的巨變 ············ 21.1 創意的界定與辨析 ······················ 41.2 創意的理論 ······························· 71.3 創意應用的工具方法 ··················16本章小結 ········································25思考題 ···········································25參考文獻 ········································26延伸閱讀 ········································26自測練習 ········································26第 2 章 個體創造力 ······················27本章要點 ········································27引導案例 清華教授錢穎一：我們的 學生為什么缺乏“創造性 思維” ·····························272.1 個體創造力的界定與辨析 ············282.2 個體創造力相關理論 ··················312.3 個體創造力應用的工具方法 ·········36本章小結 ········································49思考題 ···········································50參考文獻 ········································50延伸閱讀 ········································51自測練習 ········································51第 3 章 團隊創造力 ······················52本章要點 ········································52引導案例 華為組織架構進化：從中央 集權式管理到平臺化 ··········523.1 團隊結構 ·································543.2 團隊領導 ·································633.3 組織環境 ·································66本章小結 ········································71思考題 ··········································72參考文獻 ········································72延伸閱讀 ········································73自測練習 ········································73附錄 3A 交互記憶系統（TMS） 測量量表 ···························73第 2 篇創新的環境與戰略第 4 章 創新與創新環境 ················76本章要點 ········································76引導案例 技術為王，創新為本： 比亞迪的技術創新之路 ········764.1 創新的概念與理論 ·····················784.2 創新的環境 ······························964.3 創新的生命周期 ······················ 106本章小結 ······································ 113思考題 ········································· 113參考文獻 ······································ 114延伸閱讀 ······································ 114自測練習 ······································ 115第 5 章 創新的戰略選擇 ·············· 116本章要點 ······································ 116引導案例 從引進模仿到全面領先： 我國高鐵的發展歷程 ········ 1165.1 競爭導向的創新戰略 ················ 1185.2 模仿學習導向的創新戰略 ·········· 1255.3 價值導向的創新戰略 ················ 131本章小結 ······································ 140思考題 ········································· 140參考文獻 ······································ 140延伸閱讀 ······································ 141自測練習 ······································ 143第 6 章 商業模式創新 ················· 144本章要點 ······································ 144引導案例 蔚來已來：汽車行業的創新 與體驗變革 ···················· 1446.1 商業模式創新的要素 ················ 1456.2 商業模式創新的過程 ················ 1516.3 數智經濟時代的商業模式創新 ····· 158本章小結 ······································ 165思考題 ········································· 165參考文獻 ······································ 165延伸閱讀 ······································ 166自測練習 ······································ 168附錄 6A 用戶畫像感知評價量表 ······· 168附錄 6B Kano 量化表格 ················· 169第3 篇創新的組織與執行第 7 章 創新的過程 ···················· 172本章要點 ······································ 172引導案例 美的集團基于結構化流程 的產品開發 ···················· 1727.1 結構化流程 ···························· 1747.2 商業流程管理 ························· 1817.3 精益產品開發流程 ··················· 190本章小結 ······································ 196思考題 ········································· 196參考文獻 ······································ 197延伸閱讀 ······································ 197自測練習 ······································ 200第 8 章 創新的績效評估 ·············· 201本章要點 ······································ 201引導案例 騰訊公司的創新績效評估 ··· 2018.1 創新績效評估的內涵 ················ 2058.2 創新績效評估的四類指標 ·········· 2078.3 創新績效評估的實施方法 ·········· 212本章小結 ······································ 217思考題 ········································· 218參考文獻 ······································ 218延伸閱讀 ······································ 219自測練習 ······································ 219第 9 章 創新的組織學習 ·············· 220本章要點 ······································ 220引導案例 小米公司如何通過顧客 參與創造價值 ················· 2209.2 學習型組織 ···························· 2239.3 組織學習與創新 ······················ 231本章小結 ······································ 232思考題 ········································· 232參考文獻 ···········
展開全部
創新管理 作者簡介
楊治，華中科技大學管理學院院長、教授、博導，博士。湖北省楚天學者，美國麻省理工、比利時安特衛普管理學院、英國劍橋大學訪問學者，《管理學報》社長兼主編，國家自然科學基金委通訊評委、學位中心評審專家、中國管理現代化研究會理事、中國管理現代化研究會技術與創新管理專業委員會理事、湖北省科協第九、十屆代表大會代表、全國“創青春”創新創業挑戰賽評委、中國國際管理研究學會會員、美國管理學會會員。研究領域為企業戰略管理、組織經濟學和創新管理，主持和參與國家自然科學基金項目7項，團中央重大項目1項、科技部戰略專項1項。在企業創新及中國經濟問題上發表高水平論文30余篇，見于《經濟研究》《管理世界》、Journal of Comparative Economics、Journal of Business Research、Asia Pacific Journal of Management等刊物。
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