**章　復(fù)盤2020：疫情下的旅行服業(yè) ·········································· 1

一、疫情對(duì)旅行服務(wù)業(yè)的影響 ···················································· 3

二、疫情期間旅行服務(wù)業(yè)的守成與創(chuàng)新 ········································· 7

三、旅行服務(wù)業(yè)振興與高質(zhì)量發(fā)展 ············································· 11

第二章　契約引領(lǐng) ······································································ 13

一、多維度審視“無損退訂” ··················································· 15

二、常態(tài)化契約制度的建立 ····················································· 18

三、引導(dǎo)全行業(yè)形成并強(qiáng)化契約意識(shí) ·········································· 21

第三章　人際分發(fā) ······································································ 27

一、旅游產(chǎn)品分發(fā)渠道變遷 ····················································· 29

二、人本身成為渠道 ······························································ 31

三、“優(yōu)質(zhì)產(chǎn)品（內(nèi)容）即流量”從未過時(shí) ·································· 35

四、從定制師到經(jīng)紀(jì)人的猜想 ··················································· 38

第四章　供應(yīng)鏈變革 ··································································· 41

一、由隱到顯的供應(yīng)鏈 ··························································· 43

二、短鏈化的供應(yīng)鏈 ······························································ 44

三、從供應(yīng)鏈到生態(tài)圈 ··························································· 47

四、供應(yīng)鏈變革帶來的挑戰(zhàn) ····················································· 48

第五章　關(guān)于旅行服務(wù)業(yè)觀念的破與立 ············································· 53

一、廣義旅行服務(wù)業(yè)內(nèi)的創(chuàng)新從未停止 ········································ 55

二、市場(chǎng)主體應(yīng)承擔(dān)共同而有區(qū)別的被監(jiān)督責(zé)任 ····························· 56

三、旅行服務(wù)不可取代，但需專業(yè)化創(chuàng)新 ····································· 58

四、低價(jià)游需要引導(dǎo)，但不合理的低價(jià)游必須監(jiān)管 ·························· 60

五、給游客一個(gè)組團(tuán)的理由 ····················································· 61