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傳播學專業英語 版權信息
- ISBN：9787300274300
- 條形碼：9787300274300 ; 978-7-300-27430-0
- 裝幀：平裝
- 冊數：暫無
- 重量：暫無
- 所屬分類：>>
傳播學專業英語 本書特色
《傳播學專業英語》是以作者多年的教學講義為藍本，參考多種國內外同類教材編著而成。每單元兩篇課文，*篇偏重理論，第二篇偏重大眾傳播史。力求兼顧知識的系統性和文章的趣味性和可讀性。五、篇幅合適。本教材考慮到高校教學的實際，準備編寫12個單元，篇幅適于一個學期的教學使用。本書的目標讀者是高等院校新聞傳媒類專業高年級本科生和研究生，可以用作傳播學專業英語教材，也可以用作傳播學英文授課或雙語授課教材。
傳播學專業英語 內容簡介
本教材語言和傳播學知識并重，編寫了12個單元，篇幅適于一個學期的教學使用。課后附有注釋、加注音標的生詞、翻譯練習和討論寫作題，以利于課后的學習和復習。
傳播學專業英語 目錄
Unit 1 The Importance of Communication
Text A Communication—What Makes Man the Master of the Earth
Text B Stages in the History of Human Communication
Unit 2 The Nature of Communication ?
Text A What is Communication
Text B What Communication Does
Unit 3 Culture, Communication and Mass Communication
Text A Culture and Communication
Text B What is Mass Communication
Unit 4 Basics of Communication Theories (I)
Text A The Media as Gatekeeper
Text B The Limited Effects Theories
Unit 5 Basics of Communication Theories (II)
Text A Theories about Audience and Communication Effects
Text B The Meaning-Making Perspective
Unit 6 Books
Text A History of Books
Text B Book Publishing
Unit 7 Newspapers
Text A Early History of Newspapers
Text B Development of Newspapers
Text C Newspapers in USA and Their Audiences
Text D Trends and Convergence in Newspaper Publishing
Unit 8 Magazines ?
Text A A Short History of Magazines
Text B Structure of the Magazine Industry
Text C Trends in Magazine Publishing
Unit 9 Radio Broadcasting
Text A Early History of Radio
Text B Development of Radio Broadcasting
Unit 10 Movies
Text A A Short History of the Movies
Text B The Development of the Movies
Text C Movies in the Age of Television
Text D Movie Industry Today
Unit 11 Television
Text A A Short History of Television
Text B The Broadcast Television Industry
Text C Trends and Convergence in Television and Cable
Unit 12 The Internet
Text A A Short History of the Internet
Text B The Internet Today
Text A Communication—What Makes Man the Master of the Earth
Text B Stages in the History of Human Communication
Unit 2 The Nature of Communication ?
Text A What is Communication
Text B What Communication Does
Unit 3 Culture, Communication and Mass Communication
Text A Culture and Communication
Text B What is Mass Communication
Unit 4 Basics of Communication Theories (I)
Text A The Media as Gatekeeper
Text B The Limited Effects Theories
Unit 5 Basics of Communication Theories (II)
Text A Theories about Audience and Communication Effects
Text B The Meaning-Making Perspective
Unit 6 Books
Text A History of Books
Text B Book Publishing
Unit 7 Newspapers
Text A Early History of Newspapers
Text B Development of Newspapers
Text C Newspapers in USA and Their Audiences
Text D Trends and Convergence in Newspaper Publishing
Unit 8 Magazines ?
Text A A Short History of Magazines
Text B Structure of the Magazine Industry
Text C Trends in Magazine Publishing
Unit 9 Radio Broadcasting
Text A Early History of Radio
Text B Development of Radio Broadcasting
Unit 10 Movies
Text A A Short History of the Movies
Text B The Development of the Movies
Text C Movies in the Age of Television
Text D Movie Industry Today
Unit 11 Television
Text A A Short History of Television
Text B The Broadcast Television Industry
Text C Trends and Convergence in Television and Cable
Unit 12 The Internet
Text A A Short History of the Internet
Text B The Internet Today
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傳播學專業英語 作者簡介
孫萬軍，文學博士，教授、碩士生導師；曾獲北京市優秀教師、河北省師德先進個人等稱號；主持國家社科基金課題、北京市社科基金課題、新聞出版廣電總局軟科學課題、北京市教委社科課題等多項；出版專著4部，發表AHCI、CSSCI檢索論文20余篇。近年出版的教材有《跨文化傳播簡明英語教程》、《西方編輯學入門》、《大學生英語實踐短劇》等。
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