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包郵 商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))
作者：伍巧芳
所屬叢書(shū)：
21世紀(jì)商務(wù)英語(yǔ)系列教材
開(kāi)本：
16開(kāi)
頁(yè)數(shù)：
115
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許淵沖譯唐詩(shī)三百首:漢文·英語(yǔ)
中圖價(jià):¥10.2
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商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 版權(quán)信息
- ISBN：9787301168219
- 條形碼：9787301168219 ; 978-7-301-16821-9
- 裝幀：暫無(wú)
- 冊(cè)數(shù)：暫無(wú)
- 重量：暫無(wú)
- 所屬分類：>>
商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 本書(shū)特色
《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))》：21世紀(jì)商務(wù)英語(yǔ)系列教材
商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 內(nèi)容簡(jiǎn)介
《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程》是一本為高等學(xué)校全日制本專科生編寫(xiě)的商務(wù)英語(yǔ)教材，也可以作為高等學(xué)校夜大、函大的聽(tīng)說(shuō)教材。本書(shū)為上海市教委專項(xiàng)學(xué)科建設(shè)項(xiàng)目之一“法商外語(yǔ)教學(xué)論”中的一個(gè)子項(xiàng)目。
本書(shū)共12單元，每單元都涉及一個(gè)商務(wù)活動(dòng)主題，其中的聽(tīng)力練習(xí)和口語(yǔ)活動(dòng)均圍繞該主題進(jìn)行。本教材的特色主要表現(xiàn)在以下幾個(gè)方面：
·本教材將真實(shí)的商務(wù)活動(dòng)與英語(yǔ)教學(xué)充分融為一體。
·將角色扮演和案例學(xué)習(xí)等體驗(yàn)式學(xué)習(xí)引入課堂。
·教學(xué)設(shè)計(jì)嚴(yán)謹(jǐn)，為體驗(yàn)式學(xué)習(xí)打好基礎(chǔ)。
商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 目錄
unit 1 corporate culture
part a getting started
part b listening tasks
listening 1: about management worldwide ltd.
listening 2: about ikea
listening 3: about ikea (continued)
listening 4: briefing on some companies' corporate culture
part c video clip
part d home listening: the new ge corporate culture
unit 2 interview
part a getting started
part b listening tasks
listening 1: dialogue 1
listening 2: dialogue 2
listening 3: passage-making a good impression
part c video clip
part d home listening: getting an interview
unit 3 job and career
part a getting started
part b listening tasks
listening 1: why they like their jobs
listening 2: how they view their jobs
part c video clip
part d home listening: what i like about my job
unit 4 entrepreneurs
part a getting started
part b listening tasks
listening 1: what do you need to be an entrepreneur?
listening 2: emerging market pioneer--jack ma
part c video clip
part d home listening: a radio interview
unit 5 making arrangements
part a getting started
part b listening tasks
listening 1: arranging a conference
listening 2: confirming conference arrangements
listening 3: arranging for a business trip
part c video clip
part d home listening: asad's schedule
unit 6 business traveling
part a getting started
part b listening tasks
listening 1: security check; major responsibility of a secretary
listening 2: checking in to a hotel
listening 3: attending a trade show
part c video clip
part d home listening: welcoming visitors
unit 7 business visit and entertainment
part a getting started
part b listening tasks
listening 1: booking tickets
listening 2: arranging a visit
listening 3: first visit
part c video clip
part d home listening: business meals and dining out
unit 8 business meetings
part a getting started
part b listening tasks
listening 1: a meeting on cutting the budget
listening 2: arrangement of a sales conference
listening 3: a conference on carrying out a new plan
part c video clip
part d home listening: a meeting on solving problems
unit 9 presentation
part a getting started
part b listening tasks
listening 1: product presentation
listening 2: first day at jpc
part c video clip
part d home listening: business knowledge
unit 10 business negotiations
part a getting started
part b listening tasks
listening 1: negotiation: getting started
listening 2: negotiation: bargaining
listening 3: negotiation: closing the deal
part c video clip: "i quit" position in negotiations
part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
part a getting started
part b listening tasks
listening 1: analyzing techniques of advertising
listening 2: how mcdonald's revolutionized marketing 30 years ago
part c video clip
part d home listening: reebok launches ad campaign
unit 12 solving problems
part a getting started
part b listening tasks
listening 1: delivery problem
listening 2: settling claims
listening 3: negotiation tips
part c video clip
part d home listening: interview with an negotiation expert
references
part a getting started
part b listening tasks
listening 1: about management worldwide ltd.
listening 2: about ikea
listening 3: about ikea (continued)
listening 4: briefing on some companies' corporate culture
part c video clip
part d home listening: the new ge corporate culture
unit 2 interview
part a getting started
part b listening tasks
listening 1: dialogue 1
listening 2: dialogue 2
listening 3: passage-making a good impression
part c video clip
part d home listening: getting an interview
unit 3 job and career
part a getting started
part b listening tasks
listening 1: why they like their jobs
listening 2: how they view their jobs
part c video clip
part d home listening: what i like about my job
unit 4 entrepreneurs
part a getting started
part b listening tasks
listening 1: what do you need to be an entrepreneur?
listening 2: emerging market pioneer--jack ma
part c video clip
part d home listening: a radio interview
unit 5 making arrangements
part a getting started
part b listening tasks
listening 1: arranging a conference
listening 2: confirming conference arrangements
listening 3: arranging for a business trip
part c video clip
part d home listening: asad's schedule
unit 6 business traveling
part a getting started
part b listening tasks
listening 1: security check; major responsibility of a secretary
listening 2: checking in to a hotel
listening 3: attending a trade show
part c video clip
part d home listening: welcoming visitors
unit 7 business visit and entertainment
part a getting started
part b listening tasks
listening 1: booking tickets
listening 2: arranging a visit
listening 3: first visit
part c video clip
part d home listening: business meals and dining out
unit 8 business meetings
part a getting started
part b listening tasks
listening 1: a meeting on cutting the budget
listening 2: arrangement of a sales conference
listening 3: a conference on carrying out a new plan
part c video clip
part d home listening: a meeting on solving problems
unit 9 presentation
part a getting started
part b listening tasks
listening 1: product presentation
listening 2: first day at jpc
part c video clip
part d home listening: business knowledge
unit 10 business negotiations
part a getting started
part b listening tasks
listening 1: negotiation: getting started
listening 2: negotiation: bargaining
listening 3: negotiation: closing the deal
part c video clip: "i quit" position in negotiations
part d home listening: an interview: negotiation strategy
unit 11 advertising and marketing
part a getting started
part b listening tasks
listening 1: analyzing techniques of advertising
listening 2: how mcdonald's revolutionized marketing 30 years ago
part c video clip
part d home listening: reebok launches ad campaign
unit 12 solving problems
part a getting started
part b listening tasks
listening 1: delivery problem
listening 2: settling claims
listening 3: negotiation tips
part c video clip
part d home listening: interview with an negotiation expert
references
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商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū)) 節(jié)選
《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程》是一本為高等學(xué)校全日制本專科生編寫(xiě)的商務(wù)英語(yǔ)教材，也可以作為高等學(xué)校夜大、函大的聽(tīng)說(shuō)教材。《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))》為上海市教委專項(xiàng)學(xué)科建設(shè)項(xiàng)目之一“法商外語(yǔ)教學(xué)論”中的一個(gè)子項(xiàng)目。《商務(wù)英語(yǔ)聽(tīng)說(shuō)教程(學(xué)生用書(shū))》共12單元，每單元都涉及一個(gè)商務(wù)活動(dòng)主題，其中的聽(tīng)力練習(xí)和口語(yǔ)活動(dòng)均圍繞該主題進(jìn)行。本教材的特色主要表現(xiàn)在以下幾個(gè)方面：本教材將真實(shí)的商務(wù)活動(dòng)與英語(yǔ)教學(xué)充分融為一體。將角色扮演和案例學(xué)習(xí)等體驗(yàn)式學(xué)習(xí)引入課堂。教學(xué)設(shè)計(jì)嚴(yán)謹(jǐn)，為體驗(yàn)式學(xué)習(xí)打好基礎(chǔ)。
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